New Outdoor Brand | Overland Park, KS
How do you bring a fresh twist to an age old product category?
If you’re going backpacking, you’re probably brushing dust off of your old Boy Scout gear. Creating a new brand in the market that brings backpacking to customers at a lower price was long overdue. With nods to traditional backpacking brands and scouting design over time, this branding brings nostalgia and a twist of modern to the table. Elements that are pulled from survivalist design to bright pop colors, this brand is anything but boring.
Designed at Insight 2 Design.
Skills: Typography, Illustration, Photoshop, Copywriting, Logo Design
Skills: Brand Guidelines, Customer Research, Analytics, Color Theory, Typography, Illustration, Layout
Skills: Packaging Design, Layout, Typography, Photoshop
Skills: Packaging Design, Layout, Typography, Photoshop
Skills: Web Design, Wireframing, UI/UX
Skills: Photoshop, Illustration, Type Layout